BILLUND, DENMARK – With the FIFA World Cup 26™ semi-finals complete and the final just days away, the LEGO Group brought together football legends representing each of the two finalist teams—Xavi Hernández from Spain and Javier Mascherano from Argentina—at Rockefeller Center in New York City. The meeting celebrated how the power of play can unite even the greatest rivals. The appearance follows the unveiling of the world’s biggest-ever FIFA World Cup™ trophy, measuring an astonishing 8....

In an insightful article originally published on edie, Annette Stube, Chief Sustainability Officer at the LEGO Group, discusses the company’s significant strides and ongoing challenges in replacing fossil-based plastics with renewable and recycled alternatives. Key Milestones in Sustainable Sourcing According to the LEGO Group’s Sustainability Report, the company has achieved a major milestone. Over a four-year period, the share of renewable and recycled materials purchased for brick production surged from less than 2% to over 50% (52%)....

The LEGO® Drivers Parade has returned for an upgraded “2.0” version, featuring more cars, more action, and for the first time, every single Formula 1 driver in their own bespoke LEGO minicar. All 22 current F1 drivers took to the track for a special lap ahead of the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 at Silverstone. The drivers got behind the wheel of fully drivable, single-seater minicars constructed from over 28,000 LEGO bricks, capable of reaching speeds of up to 25 km/h....

The LEGO Group, in partnership with Paramount Products & Experiences, has unveiled the LEGO® Icons Star Trek: U.S.S. Enterprise NCC-1701™ Bridge (11385). Consisting of 1,701 pieces—a subtle nod to the ship’s iconic registry number—this new adult-focused set brings two of the most recognizable locations from the original series into brick form for the very first time. Following previous releases that focused on exterior starship designs, this set invites fans inside the legendary vessel....

LEGO enthusiasts have much to look forward to on September 1, 2025, with a variety of new sets being released, including Advent calendars and models from popular themes like DC and Wicked. Among the highlights is the modular Arkham Asylum set, which features new minifigures and is designed to be an eligible Advent calendar for the year. Additionally, the official LEGO Advent calendars will launch, offering themed options from Star Wars, Disney, Friends, City, Harry Potter, and the new Minecraft....